A confidential education client needed to reach more prospective users who were searching for relevant topics and solutions without already knowing the brand. The campaign therefore focused on expanding qualified, non-branded organic discovery.
- Confidential client in the education industry.
- Eight-month SEO engagement led by Subhajyoti Karmakar.
- Primary goal: grow organic traffic from non-branded queries.
- Execution supported by two interns under direct supervision.
Project overview
Identity withheld with approved performance evidence.
A competitive, information-led search environment.
Research, execution, monitoring, and refinement.
Project lead with two supervised interns.
The challenge: grow beyond branded demand
The client wanted to generate as much relevant organic traffic as possible from non-branded queries. That meant competing for discovery earlier in the search journey, where users were searching by topic, need, or educational intent rather than by company name.
The strategic challenge was not simply to create more visibility. It was to build a broader and more durable search presence within the client’s niche while monitoring whether that reach translated into meaningful organic visits.
The campaign objective was to make the website discoverable when the audience searched for the subject—not only when they already knew the brand.
The SEO strategy
The campaign combined demand research, technical review, relevant third-party visibility, and continuous performance measurement.
Discover non-branded demand
Used Google Trends and AnswerThePublic to identify topics, questions, and changing audience interests.
Strengthen technical foundations
Used Screaming Frog and Search Console to identify issues affecting crawlability, visibility, and page discovery.
Build relevant mentions
Supported authority and discovery through guest posting, selected Web 2.0 properties, and relevant YouTube web mentions.
Measure and refine
Reviewed GSC and GA4 data to track visibility, acquisition patterns, and emerging optimization opportunities.
How the work was executed
- Mapped non-branded search opportunities.
Research focused on the questions, topics, and patterns that could introduce new users to the client’s educational offering.
- Reviewed technical search health.
Screaming Frog and Search Console helped identify issues and monitor how Google discovered and presented the website.
- Expanded relevant third-party visibility.
Guest posts, selected Web 2.0 activity, and YouTube mentions were used to support discovery within relevant contexts.
- Led a small delivery team.
Subhajyoti planned the work, supervised two interns, reviewed execution quality, and kept activities aligned with the campaign objective.
- Monitored performance and adjusted priorities.
GSC and GA4 reporting informed ongoing decisions throughout the engagement.
The results
The attached Search Console comparison shows the latest six-month period against the previous six months. It demonstrates a substantial expansion in organic search visibility and clicks.
More visits generated from Google Search.
A much broader presence across search results.
Average visibility moved onto the first results page.
What the performance data means
The increase in impressions indicates that the website appeared for a substantially wider set of searches, supporting the campaign’s goal of building a stronger foothold in its education niche. Click growth shows that this expanded visibility also generated significantly more organic visits.
CTR moved from 1.2% to 0.7% while impressions grew by more than 200%. This can happen when a website begins appearing across a much broader query set. It also identifies a clear next opportunity: improve titles, descriptions, intent alignment, and rankings for newly visible queries.
Average position improved from 13.4 to 7.8, providing additional evidence that overall search prominence strengthened during the comparison period. These figures show meaningful progress, although search performance can also be influenced by seasonality, content changes, competition, and Google updates.
Tools and team
Google Search Console
Query visibility, clicks, impressions, CTR, and position.
Google Analytics 4
Organic acquisition and user behavior.
Google Trends
Search interest and changing audience demand.
AnswerThePublic
Questions and non-branded topic discovery.
Screaming Frog
Technical crawling and issue identification.
Project team
Subhajyoti as lead, supported by two supervised interns.
Frequently asked questions
What was the main objective of this SEO campaign?
The main objective was to increase relevant organic traffic from non-branded searches and strengthen the client’s visibility within its education niche.
How long did the engagement last?
The SEO engagement ran for eight months.
Which tools were used?
The workflow used Google Search Console, Google Analytics 4, Google Trends, AnswerThePublic, and Screaming Frog.
Why is the client identity confidential?
The client name and website are withheld to respect confidentiality. The approved, aggregated Search Console screenshot is included as performance evidence.